Darenna Rainsdon graduated from Idaho State University with a bachelor's degree in Communications / Journalism and a French minor. After deciding that, while she loves to write, the graphic production of a newspaper held more fascination, Darenna decided to get an advanced certificate in production design from the Art Institute of Pittsburgh. Sometimes she wishes she had some sort of degree in web development, but when she started her career such was not available. Now she could teach the courses required, so why
bother?
Darenna started her career editing a small special-interest publication in Pocatello, ID, called the Blue Ribbon. She then moved to book publication for Boston-based Benchmark Productions where she used Quark Xpress and style sheets she designed to produce large technical books. A chance project turning a client's books into digital content using an early-but-proprietary software lead to teaching herself HTML and simple JavaScript and a job with Lahey Clinic as a web information architect.
After spending seven years at Lahey Clinic, Darenna moved to Phoenix, AZ, and started Darenna Rainsdon, LLC. Her first client was her former employer, Lahey Clinic. She continues to maintain and build content for the public web site and for the Intranet,
called Massnet. She
has also sub-contracted for TecServ Inc
and Mariani Professional Services.
For TecServ, the project was assisting Gateway
Community College in converting their entire web site into a Microsoft CMS that TecServ designed and built. For Mariani Professional Services, Darenna worked with the Arizona State Retirement System to design a template for their on-going conversion from internal Oracle Forms-based applications to Java web applications. At the same time, Darenna provided suggestions for the time when the public web site would be the focus.
Along the way, she has acquired both hard and soft skills. She is an HTML and CSS expert. She knows her way around both Microsoft Active Server Page and Java developers. She can manage large and small projects. She can provide graphic design and production for web sites and print work. She is more than familiar with the Adobe Suite of products. In fact, back in 1999 when Adobe was developing the precursor to Image Ready, then called ImageStyler, Darenna served as a beta tester for the project. After a short stint at a prepress house, she can
make Word and Acrobat do almost anything. And she can type 80 words per minute.
Darenna is from Blackfoot, ID, by way of Boston, MA. She is currently based in Phoenix, AZ.
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